Sales Playbook

Sales strategies, scripts, objection handling, and lead-specific approaches for the Wealthy field team.

The Sales Playbook is your go-to resource for handling partner conversations, overcoming objections, and closing empanelments.

Sections


Objection Handling

Complete objection handling guide — platform fees, NISM/ARN, process, product, and brokerage objections with ready responses.

Sales Scripts

Ready-to-use sales scripts for pitching to LIC agents, bank employees, CAs, and retired professionals.

Lead-Specific Approaches

Tailored approaches for different prospect categories — insurance agents, MFDs with NJ/Prudent, wealth managers, CAs, and part-timers.

Value Proposition

The complete Wealthy value proposition — 10 reasons to partner with Wealthy.

Acceptable Bank Accounts

Which bank accounts are supported on Wealthy for client investments — live status checker, mandate types, NRI rules, and what to do when a bank is not supported.

Joint Account Flow

Step-by-step flow for creating online joint MF accounts on Wealthy — current constraints, fixing auto-created folios, and audience-specific responses.

Process Updates & Policies

Rolling log of process, policy, and platform changes that partners and support teams need to know about — proposal restrictions, GST rules, KYC, mandate logic, and SIP behaviour.