Wealthy vs AssetPlus
Detailed brokerage comparison with AssetPlus — 244 matched schemes analyzed, Wealthy wins on 72%.
AssetPlus Overview
- 19,000+ distributors
- Products: MFs, FDs, PMS, LAMF, NPS, Insurance
- Fully digital — no physical branches
- Key features: Zero-cost brand building, client onboarding in 180 seconds, sub-broker management
- Website: partners.assetplus.in
Head-to-Head Brokerage Comparison (Feb 2026)
Based on 244 matched mutual fund schemes
| Metric |
Result |
| Wealthy pays MORE |
175 schemes (72%) |
| AssetPlus pays more |
56 schemes (23%) |
| Equal |
13 schemes (5%) |
| Wealthy avg trail (matched) |
0.522% |
| AssetPlus avg trail (matched) |
0.476% |
Category-Wise Comparison
| Category |
Wealthy Trail |
AssetPlus Trail |
Winner |
| Multi Asset |
1.07% |
1.00% |
Wealthy |
| Retirement Funds |
0.99% |
0.93% |
Wealthy |
| Multi Cap |
0.93% |
0.88% |
Wealthy |
| Flexi Cap |
0.89% |
0.80% |
Wealthy |
| Sectoral/Thematic |
0.80% |
0.74% |
Wealthy |
| Small Cap |
0.78% |
0.72% |
Wealthy |
| Conservative Hybrid |
0.75% |
0.61% |
Wealthy |
| Index Funds |
0.35% |
0.31% |
Wealthy |
| Value Fund |
0.87% |
0.90% |
AssetPlus |
Wealthy leads in almost every category.
Biggest Gaps (Wealthy Advantage)
| Scheme |
Wealthy |
AssetPlus |
Gap |
| ABSL Balanced Advantage |
0.98% |
0.64% |
+0.34% |
| ABSL Digital India |
0.94% |
0.64% |
+0.30% |
| ABSL Equity Hybrid ‘95 |
0.94% |
0.64% |
+0.30% |
| ABSL Flexi Cap |
0.86% |
0.56% |
+0.30% |
| ABSL Multi Asset |
0.94% |
0.64% |
+0.30% |
| ABSL Small Cap |
0.94% |
0.66% |
+0.28% |
| ICICI Pru Technology |
0.75% |
0.52% |
+0.23% |
| Factor |
Wealthy |
AssetPlus |
| Total MF Schemes |
1,103 |
464 |
| Physical Branches |
25+ across India |
None (fully digital) |
| Year 1 Bonus Trail |
258 schemes pay higher Year 1 |
Flat across all years |
| Local RM Support |
Yes — dedicated RM |
No |
| Broking/Demat |
Full broking platform |
Not available |
| Insurance |
Complete health + life |
Limited |
Key Pitch Points
- Wealthy pays more on 72% of matched schemes — data-backed, not just claims
- Category-wise, Wealthy leads in almost every category — Equity, Hybrid, Index, Thematic
- AssetPlus has no physical presence — no local support when things go wrong
- Wealthy covers 2.4x more schemes (1,103 vs 464)
- Fresh business rewarded — 258 schemes pay higher Year 1 trail on Wealthy
- Complete ecosystem — Wealthy offers broking, insurance, bonds, PMS, AIF alongside MFs; AssetPlus is primarily MF-focused