Sales Scripts
Key Selling Points (All Profiles)
Use these across every conversation:
- Trail commission = passive recurring income (0.7% on AUM)
- AUM compounds with market growth — income grows even if you stop working
- Same client relationships, additional revenue stream
- Wealthy platform: AI-powered, KYC in 2 mins, 1,000+ products, dedicated RM
- Empanelment fee practically refundable (₹1,999 back within 180 days)
- Cross-sell: MFs + Insurance + Stocks + FDs + PMS + AIF on one platform
Script 1: LIC / Insurance Agent
Focus: Insurance vs MFD comparison, add don’t switch, passive income
Opening:
“You’re already excellent at building client relationships and selling financial products. What if you could earn recurring monthly income from those same clients — on top of your insurance commissions?”
Key Points:
- You already have the client trust — just add MF distribution
- Insurance gives one-time commission; MF trail gives monthly recurring income
- Both products serve different client needs — you become a complete advisor
- Wealthy handles all the tech, research, and compliance
Income Comparison (10 clients/year, ₹50K premium vs ₹5K SIP):
| Year | Insurance Income | MFD Trail Income | Who Wins? |
|---|---|---|---|
| 1 | ₹1.25L | ₹4.5K | Insurance |
| 5 | ₹2.25L | ₹80K | Insurance |
| 10 | ₹3.5L | ₹3.72L | MFD overtakes |
| 15 (stopped working) | ₹2L ↓ | ₹8L+ ↑ | MFD 4x ahead |
| 20 (stopped working) | ₹1L ↓↓ | ₹15L+ ↑↑ | MFD 15x ahead |
Close:
“Insurance is great for today. MF trail is your retirement plan. Why not do both?”
Script 2: Bank Employee
Focus: Own your clients, build alongside job, retirement backup
Opening:
“You’re meeting high-net-worth clients every day. But when you leave the bank, those relationships stay behind. What if you could build an asset that pays you even after you leave?”
Key Points:
- Start part-time alongside your banking job (2-3 hours daily)
- Build your own client base — these relationships are yours forever
- Trail income grows and compounds — becomes your retirement income
- Wealthy handles all compliance and technology
- No targets or pressure — work at your own pace
Close:
“Your banking career gives you financial expertise and client access. Wealthy gives you the platform to turn that into a lifelong income stream.”
Script 3: Chartered Accountant (CA)
Focus: Monetize existing trust, passive income, capital gains synergy
Opening:
“Your clients already trust you with their finances. They’re asking someone else for investment advice — and that someone is earning from YOUR clients. Why not you?”
Key Points:
- CAs have the highest trust factor among financial professionals
- Clients already come to you during tax season — natural cross-sell
- Capital gains conversations naturally lead to investment discussions
- Can use family member’s name for ARN if practising CA (avoid ICAI conflicts)
- Passive income that compounds — minimal time investment once set up
Close:
“You already have the trust and the expertise. Wealthy gives you the platform to monetize it.”
Script 4: Retired Professional
Focus: Purpose + income, no pressure, age is advantage
Opening:
“You have decades of professional relationships and financial wisdom. What if those could generate a meaningful monthly income — on your own terms, with zero pressure?”
Key Points:
- Age and experience are advantages — clients trust seasoned professionals
- Grandfathering may apply (50+ as on 31 May 2010 = no NISM exam, just CPE)
- No rigid targets — work at your own pace
- Trail income grows passively — AUM compounds with market
- Dedicated RM for all support — you’re never alone
Close:
“This isn’t about starting over. It’s about putting your lifetime of relationships to work — with a platform that does the heavy lifting.”
Common Objections Quick Reference
| Objection | Response |
|---|---|
| “I don’t know MFs” | Full training provided, simpler than insurance |
| “No ARN” | Non-ARN empanelment available, NISM is easy (50/100 to pass) |
| “Too old” | Grandfathering: 50+ as on 31 May 2010 = no exam, just CPE |
| “Not tech-savvy” | App is WhatsApp-simple, 7-day support |
| “No time” | 10 mins to onboard a client, do alongside current work |
| “Cost?” | ₹2,359 (ARN) / ₹4,719 (Non-ARN), refundable |
| “No targets/pressure” | Your business, your pace |
SIP Trail Commission Quick Reference
Per client, ₹5K SIP, 12% growth, 0.7% trail:
| Year | AUM | Annual Trail |
|---|---|---|
| 1 | ₹64K | ₹448 |
| 5 | ₹4.12L | ₹2,887 |
| 10 | ₹11.62L | ₹8,132 |
| 15 | ₹25.23L | ₹17,660 |
| 20 | ₹49.96L | ₹34,970 |
| 25 | ₹94.88L | ₹66,417 |